The Public Relations Institute of Ireland (PRII)

The Public Relations Institute of Ireland (PRII) is dedicated to promoting the professional practice of public relations and communications in Ireland.
Celebrating over 70 years in existence, the Institute promotes the tangible, commercial value of PR and communications and upskills professionals with future ready skills in AI, digital tools, internal communications, crisis communications, strategy and more.
Opening Times Training and Events PRII National Conference 2026 2026 PRII Communication Impact Awards
SEND INQUIRY
The Public Relations Institute of Ireland (PRII)
Public Relations Institute of Ireland (PRII)
84 Merrion Square
Dublin
D02 T882

Celebrating over 70 years in existence, the Public Relations Institute of Ireland (PRII) is dedicated to promoting the professional practice of public relations and communications in Ireland.

The Institute’s mission is to support and enable the professional and career development of members and advocate for the profession of public relations and communications.

The public relations and communications world evolves quickly—new tools, trends, and insights appear every year. Our membership and training options help busy professionals stay informed, competitive, and ahead of the curve. From short workshops to our comprehensive diploma, you’ll find opportunities to keep your skills sharp and future‑ready.

  • Upskill With Us

    The communications world evolves quickly—new tools, trends, and insights appear every year. Our learning options help busy professionals stay informed, competitive, and ahead of the curve. From short workshops to comprehensive diplomas, you’ll find opportunities to keep your skills sharp and future‑ready.

    Specialist Certificates

    Looking to specialise? Our 6–8 week online certificates, taught by industry leaders, give you deep dives into key PR and communications topics.

    • Certificate in Digital Communications and AI
    • Certificate in Strategic Internal Communication
    • Certificate in Crisis Communications & Issues Management
    • Certificate in PR Account Management
    • Certificate in Public Affairs & Influencing Public Policy
    • Certificate in Strategic Public Sector Communication
    • Step into Communications 

    Workshops

    Need a skills boost? Our monthly online workshops offer practical, hands-on learning. Our workshops are perfect for busy professionals who want to upskill fast.

    Core PR Skills

    Gain the core skills to succeed in PR and communications. Whether you work in-house, in agency, public sector, independently or in PR education, we are here to help. Our workshops include Pitching to Radio, Effective Press Release Writing, Ensuring Your Story Lands, Crisis Communications and Brand Storytelling.

    PR Leadership & Management

    You have moved up the ladder and want to make a strategic impact, look no further. Our workshops will help you to strengthen your relationship with senior leadership, implement strategically, and measure the true impact of your work. Our workshops include Reputation Management in the Boardroom, Aligning Comms to Corporate Strategy, PR Measurement From Inputs to Outcomes.

    Artificial Intelligence Skills

    They say that AI won't take your job, but someone who uses AI better than you might. Gain the skills to leverage AI tools for productivity gains, content creation, turning data to insights, campaign management, and more. Our workshops include AI For PR Strategy, Mastering AI Prompts and using AI to Maximise the Value of Your Content.

    Digital Skills

    We live in a crowded media landscape, audience attention is scarce. Gain the skills to harness the power of digital channels to reach and engage your audience. Our workshops include Podcasting for PR and Mobile Video Storytelling.

  • PRII National Conference 2026 (14th May)

    In an age of accelerating AI, automation, and synthetic voices, one truth remains: progress is still driven by people.

    Click Here To Find Out More

    Human After All puts communications professionals at the centre of that reality. As the custodians of trust, meaning, and connection, comms leaders sit on the frontline between technology and humanity, translating complexity, shaping culture, and keeping organisations human in how they speak, listen, and act.

    This conference explores what it means to be human in modern communications:

    • When machines can write, predict, and personalise at scale
    • When communities demand authenticity, accountability, and values
    • When change is constant, and trust is fragile

    We’ll examine how human judgement, empathy, ethics, creativity, and courage remain irreplaceable, and how comms professionals are uniquely positioned to guide organisations through this shift.

    Time: 8.45am – 4.30pm IST
    Date: 14 May 2026
    Location: Croke Park, Dublin 3, Hogan Mezzanine Suite, Croke Park, Dublin 3

  • Jobs in Public Relations/Communications

    Promoting your job with the PRII puts the role in front of Ireland’s largest audience of practicing PR and communications professionals.

    Half of all visitors to www.prii.ie account for 5,000 page views per month on our job postings pages.

    This weekly ezine, which lists and links to each job promoted on our site, reaches over 2,000 working in the industry.

    We also share the job details on LinkedIn, Bluesky and Instagram which are viewed by over 1,000 profiles every month.

    Find Out More and post Your Job

PRII National Conference 2026 Sign Up Today

In an age of accelerating AI, automation, and synthetic voices, one truth remains: progress is still driven by people.
Find Out More